What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.



In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.

*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.



Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.

More than 13 million pieces of hard-to-recycle waste collected and recycled through TerraCycle®.



Subaru believes we all should have a chance to lead a healthy life. That's why Subaru and its retailers, like us, partner with The Leukemia & Lymphoma Society® (LLS) and their local hospital or cancer treatment center to give warm blankets and encouraging messages of hope, written by retailers and Subaru customers in their stores, to support patients facing cancer. Through our partnership with LLS, we've supported nearly 350,000 cancer patients nationwide. We're proud to be LLS's largest automotive donor.



Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with AdoptAClassroom.org, Subaru and its retailers will have supported more than 470,000 students nationwide and are proud to be their largest corporate supporter.



Subaru believes all pets deserve a loving home. That's why Subaru and its retailers, like us, partner with a local animal shelter every October to provide direct financial assistance and host adoption events to help animals find loving homes. Through our partnership with local and national organizations, we have donated over $51 million, which has supported the adoption, rescue, transport, and health of over 420,000 animals. We're proud to be the largest corporate donor to the ASPCA.


The Subaru Share the Love® Event

Subaru and its retailers believe in giving back to our communities. That's why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,100 local charities where Subaru owners live and work.

Now, after 15 years, Subaru and our retailers have donated over $256 million to charity all to give back and to make the world a better place.

The Subaru Share the Love<sup>®</sup> Event

How is Richard Lucas Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

  • h Woodbridge Animal Shelter
  • h Woodbridge|Project Hospitality Shelter
  • h Woodbridge Township Schools

Love Promise Stories from Richard Lucas Subaru

Subaru and Richard Lucas Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.

Sally the Underdog: Paw Prints on Our Hearts

For some, it’s easy to walk past shelter dogs and cats that may be old, sick, blind or handicapped. Regardless of why they end up in shelters, the Underdogs, also referred to as “less adoptable,” are the hardest to find homes for. They require extra care, and often have expensive veterinary needs. In September 2023, the Woodbridge Animal Shelter received a senior stray pit bull mix. From her appearance, it was clear she had been bred often for someone’s profit. She had terrible skin issues from living in filth with no care. But she was sweet and loving. It was decided that she would be treated for her skin condition, and hopefully, she’d find a foster home to help her recover and live out her remaining years as a beloved family member. Woodbridge Animal Group (WAG), the shelter's dedicated fundraising and support group, agreed to pay all her veterinary costs, because after an entire life of being used and neglected, she deserved to feel good and possibly, find a loving family. Within a week of her arrival, an amazing family asked to have the honor to be her foster-to-adopt family. They had not only previously adopted one of the shelter’s longest residents, but also provided loving hospice for an Underdog named Blossom. Suddenly, this no-name, over-bred senior had a family and a name - Sally. Her skin treatments were working, and she was looking better each day. She was happy, kind, and grateful. She came to visit the shelter to show everyone how beautiful she looked. Unfortunately, shortly after going to her foster home, Sally began to experience very concerning symptoms. In less than a month after going to her foster home, Sally was diagnosed with inoperable, terminal cancer. Instead of a foster-to-adopt, Sally became a hospice pet, and shortly after, the decision was made to help her leave her physical body surrounded by her loving hospice family and the staff of the Woodbridge Shelter. Woodbridge Animal Group always advocates and supports the Underdog. Municipal shelters like the Woodbridge Animal Shelter are often the last ray of hope for them. Unlike private rescues, municipal shelters can’t pick the most adoptable dogs; they are beholden to the animals that come into their care, often through unfortunate circumstances. We choose to heal the ones we can and provide the best quality of life for those with limited time. Sally the senior pit bull mix left an indelible mark on our hearts and proved once again that a dedicated animal shelter, a supportive not-for-profit ally like WAG, the generosity of our community and a compassionate, loving family can and will do all in their power to wash away any sadness a pet ever felt. It does take a village. Underdogs are the most forgiving and wonderful pets, and Richard Lucas Subaru enables WAG to do more for each life that deserves a second chance - no matter how long that may be. Dogs live in moments and like Sally, they remind us to make every moment count. In Loving Memory of Sally

Richard Lucas Subaru Delivers Hope to Patients at CINJ

On Tuesday, June 6th, representatives from Richard Lucas Subaru delivered warmth and hope to patients facing a cancer diagnosis at the Robert Wood Johnson University Hospital Rutgers Cancer Institute (CINJ), in New Brunswick NJ, as a part of the Subaru Loves to Care® initiative supporting those impacted by blood cancer. The delivery was received by Diane Haley, the Director of Patient Experience, as well as The Leukemia & Lymphoma Society®, Senior Manager of Patient and Community Outreach, Stacy Kreizman. The treatment and rehabilitation process for cancer patients can often be long and arduous, leaving patients feeling cold, confined, and in a weakened state. The blankets provided by Richard Lucas Subaru will help to provide support, both physically and emotionally, to the patients at the CINJ. The staff expressed their sincere appreciation for Richard Lucas Subaru who keep their patients' health and well-being in mind when deciding where to bring their generous donations and support their local community.

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Woodbridge Police Senior Christmas Luncheon at Avenel Fire House

Richard Lucas Subaru, Woodbridge Police Department, PBA/SOA Local #38 and members of the Avenel Fire House hosted a beautiful Senior Christmas Luncheon on 12/22/22. Approximately 45 seniors from town were treated to a great lunch purchased by Richard Lucas Subaru. Their generosity and commitment to their community really showed and there was absolutely nothing but positive feedback. HUGE THANK YOU to the Lucas Family and to Greg Fahy for making the event such a success!

Helping the Less Adoptable

Woodbridge Animal Group (WAG) is the non-profit group that raises money to support animals in need at the Woodbridge Animal Shelter. We are fortunate to be Richard Lucas Subaru's hometown charity for the Subaru Share the Love Event! Donations from Subaru help us achieve our mission to provide veterinary services and enrichment for any adoptable pet, regardless of age, breed or health. Municipal Shelters don't get to choose their animals, but WAG chooses to make every pet's stay the best it can be, and get them as healthy as possible for their forever homes. Through the support of Subaru, WAG can help provide care and support that would other wise be cost prohibitive. With the support of community partners like Richard Lucas Subaru, we never have to say no to a shelter pet in need.

Great Adoptions at the In-Store Event

Thanks so much to Richard Lucas Subaru for hosting an in-house adoption event for Woodbridge Animal Group to help find homes for pets in care of the Woodbridge Shelter in Sewaren, NJ. Our recent event found homes for two fantastic dogs, Miley and Reese. Were it not for our announcement being shared they would not have found their families! Miley has a special story - she is serving double duty as a beloved family pet AND a seeing eye for a blind dog in the home. Community support is so important and we are so very grateful for the opportunity to partner with Richard Lucas to provide care and find homes for loving pets. Share the Love is an amazing program as it helps local, grass-roots charitable organizations raise much needed funds and get the word out to support their causes. The pets in care of the Woodbridge Shelter are truly the lucky ones and we hope to continue our partnership for years to come! -Tracy Orlick, President, Woodbridge Animal Group (pictured with Miley).

Subaru Loves to Help Staten Islanders in Need

We are grateful to Richard Lucas Subaru of Woodbridge, New Jersey for delivering an abundance of warm blankets for those experiencing homelessness in our community this winter. Thank you for taking the time to hand deliver this thoughtful donation to Project Hospitality for distribution to the Staten Island community. Project Hospitality is thankful to be a part of the #subarulovestohelp initiative and we thank you for your compassion and sincere support for those most in need.

Richard Lucas Subaru Helps Homeless Shelter Pets

Woodbridge Animal Group (WAG) is a 501(c)(3) non-profit organization that raises funds to support the animals in care of the Woodbridge Township Animal Shelter. While the shelter provides all basic care needed by homeless pets that come through the doors, it's often not enough. Many cats, dogs, rabbits and pocket pets come in requiring medical care that can often run into the thousands of dollars. Unfortunately, municipal shelters run in the red and always need help. Woodbridge Animal Group believes that any adoptable pet deserves veterinary care regardless of the cost. Richard Lucas Subaru wholeheartedly supports our mission, and we are honored to be their Share the Love partner for the past four years. WAG is a small group that runs 100% on donations, and programs like Share the Love and the donations from our amazing community have enabled us to never say "no" to an animal in need. WAG has funded amputations, emergency exploratory surgeries, orthopedic surgeries, dental extractions, tumor removal and biopsies, and so many other services through our partnership with the local vet and specialists. We help with supplies and medication that may otherwise be cost-prohibitive. Beyond medical, we help provide financial support for special needs and terminally ill pets for the families who open their homes to foster them. The Covid-19 pandemic has resulted in many financial hardships, and non-profits have felt the impact through a decline in donations. WAG is thankful Richard Lucas Subaru contributes greatly to our mission to never say no to a pet in need. WAG is happy to refer anyone to Subaru because beyond the quality of the vehicles and the service they provide, Subaru cares about community and giving back. Collectively, we are all working together to do more to keep people and pets safe and happy! Please view our thank you video: https://www.subaruofwoodbridge.com/dealer-rater/default.htm Thank you Richard Lucas Subaru for helping WAG and the Woodbridge Shelter's homeless animals and to Subaru for your Love Promise.


Subaru delivers warmth to RCINJ

On June 6th, Richard Lucas Subaru employees enjoyed delivering blankets of warmth and hope to patients at Rutgers Cancer Institute of NJ hospital. These blankets let the patients know that Subaru employees and customers are thinking about them and support them. All the patients loved them and were very appreciative.


Blanket Donation to Cancer Patients

The Subaru Love Promise Campaign recently delivered blankets to our oncology patients currently in treatment. The patients were so grateful for the warm gesture and remarked how nice it is to know that people care. Thank you Subaru for sharing the love with our patients!


Delivering Warmth to Rutgers Cancer Institute

Richard Lucas Subaru employees delivered warmth through a blanket donation to Rutgers Cancer Institute of NJ on July 26th. The donation was very much appreciated from the hospital staff and said how much it will mean to their patients. One hospital employee in particular mentioned that thoughts and notes from strangers often has the greatest impact on them. It is without doubt that the employees and customers of Richard Lucas Subaru are supporting the patients at Rutgers Cancer Institute of NJ.

Thank you Richard Lucas Subaru!

Richard Lucas Subaru generously donated school supplies to my school, Menlo Park Terrace. Each classroom received many supplies that included notebooks, scissors, markers, crayons, and more! Thank you once again Richard Lucas Subaru! You all are the best! =)

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Did Richard Lucas Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.


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1077 Route 1, Woodbridge Township, NJ, 07001
Richard Lucas Subaru 40.585032536846406, -74.2818817.