Staff
Sales
Reinaldo Modernel
Sales Consultant
Bill Powell
Subaru Delivery Coordinator
Gurwinder Singh
Sales Associate
John Pujols
Sales Associate
Zeke Farraj
Sales Consultant
RJ Staton
Sales Consultant
David Thal
Sales Consultant
Daniel Perez
Sales Consultant
Ivan Rahman
Sales Consultant
Management
Greg Fahy
General Service Manager
Jack Mitchell
Sales Manager
John Rodriguez
General Sales Manager
George Lucas Jr.
General Manager
Jason Isidoro
Service Manager
kenny marke
Customer Relations Manager
Finance
Erik Bucchi
Business Manager
Vinny Francis
Business Manager
Service
Cameron Samad
Sales Consultant
Nick Latronico
Service Manager
Internet
Alex Acevedo
Internet Sales Consultant
Edward Francis
Business Development
Aaliyah Jemmot
Internet Sales Consultant
Reinaldo Modernel
Sales Consultant
Jun 22, 2026
Rey, my salesman could not have been any better.
Rey, my salesman could not have been any better. Treats his customers very well. As did the other employees I dealt with at the dealership. I had a very pleasant experience.
Jun 16, 2026
This was our Families 3rd Outback and we could not have
This was our Families 3rd Outback and we could not have asked for a better team to walk us through the process. Reinaldo & Erik not only listened to our endless questions, but at no time did we feel pressured, and that was the most important feeling, for us, when committing to such a large & important purchase. We have already recommended them to Family & Friends who are searching for a New Car. This Team is patient, professional, and thorough. A+++
Jun 12, 2026
I just bought my 3rd car from this dealership.
I just bought my 3rd car from this dealership. I think that says it all.
Jun 10, 2026
Committed to finding the right car for me and a monthly
Committed to finding the right car for me and a monthly payment that was manageable for me.
Jun 06, 2026
Rey was helpful, patient and professional.
Rey was helpful, patient and professional. He took his time going over car with me. .
Greg Fahy
General Service Manager
Feb 20, 2026
I just bought/leased my 3rd Subaru from Richard Lucas.
I just bought/leased my 3rd Subaru from Richard Lucas. This time was a little more stressful than last since I am having financial difficulties like a lot of folks. . Garry, sales consultant, made the sale easy. He worked within my price range and that alone was a challenge. Garry is super patient. Funny too. I changed my mind several times and that was OK with him. Garry went above and beyond to get me the vehicle I was looking for. I’ve worked with three different sales consultants in the past with good success at Richard Lucas and I will certainly go back to Garry in three years when my lease is up! A big shout out to Jack, Garry’s sales manager. They worked together easily to make my experience stellar! No one has coached me to give this great review. Don’t forget Richard Lucas when you are looking for your next Subaru or any other car for that matter. Make sure you ask for Garry!
Jan 29, 2026
My fourth Subaru from Richard Lucas.
My fourth Subaru from Richard Lucas. I always shop around before buying a car, I’ve consistently got great prices. Gurwinder always takes care of me.. In my opinion this is one of the best dealerships in the tristate area. I’m a very happy return customer. Top notch dealership!!
Apr 28, 2025
Talked to Garry over the phone and negotiated the price.
Talked to Garry over the phone and negotiated the price. Set up an appointment and RJ handled the transaction at the dealership. A little slow getting all the documents signed, but overall a very smooth transaction. I would highly recommend Richard Lucas Subaru.
Feb 04, 2025
Went in to talk pricing on a new Outback and didn’t plan
Went in to talk pricing on a new Outback and didn’t plan on leaving with one. Rey and the staff were so great and worked with us so my wife and I walked out with a new car. Couldn’t recommend Rey or Richard Lucas enough. They genuinely seem like they care about their customers unlike other dealers.
Jan 27, 2025
I received excellent service from Pete Palumbo and Greg
I received excellent service from Pete Palumbo and Greg Fahey. This is the second Subaru I have purchased from them, and I highly recommend. I never feel pressured, and they take time to answer my questions about the car and financing. I will be back when it is time for my next Subaru.
Bill Powell
Subaru Delivery Coordinator
Mar 23, 2026
Renaldo modernel was great working with him was a
Renaldo modernel was great working with him was a pleasure he answered all my questions was very knowledgeable made the whole process easy and pleasant
Oct 06, 2025
I was extremely nervous about buying a new car.
I was extremely nervous about buying a new car. I decided to go to Richard Lucas Subaru because of the way they handled the sale of my son's Camaro 10 years ago. I walked into the dealer and was greeted by RJ Staton. He was very patient with me and walked me through the entire process. Everyone that I dealt with at Richard Lucas Subaru were very accommodating. Thank you RJ and the entire staff at Richard Lucas Subaru. I left with the satisfaction that I received the car that I wanted and at a great price. I will certainly recommend Richard Lucas Subaru to family and friends. Judy Leidner
Sep 22, 2025
My experience with this dealership has been very
My experience with this dealership has been very positive. I was in the market for a Subaru Forester and I found that the salesman that assisted me was very helpful in my search for the vehicle that I wanted. He helped me by answering any questions that I had and also gave me some guidance in getting the options that would be best for me. Thank you Nick Grippi! The only suggestion I would make overall is that the process in picking up the vehicle was slow. I should not have to be at the dealership more than a couple of hours. Instead I was there for four hours. I did not finance the car but paid cash. So I don't understand why it took so long except for the fact that I picked up on a Saturday which might have some impact overall.
Aug 01, 2025
After a very poor experience at another dealership, I
After a very poor experience at another dealership, I came to Richard Lucas and found nothing but professionalism, courtesy, and honesty. Everyone was wonderful to work with and particularly John Paul. I would recommend this dealership to anyone looking to purchase a Subaru.
Jun 16, 2025
I went in looking for an extremely difficult to meet
I went in looking for an extremely difficult to meet request. John and his expertise made suggestions that led me in a direction I had not been considering, and I left extremely happy very smooth transaction quick and efficient. Would highly recommend.
Gurwinder Singh
Sales Associate
Jun 24, 2026
Garry provided a great customer experience.
Garry provided a great customer experience. He was very communicative and accommodating, and made the entire process smooth and enjoyable!
Jun 24, 2026
Garry was very helpful, knowledgeable, and efficient.
Garry was very helpful, knowledgeable, and efficient. Could not ask for a better buying experience. He was easy to work with throughout the process.
Jun 16, 2026
Love this guy first and foremost very knowledgeable knows
Love this guy first and foremost very knowledgeable knows how to connect with customers.personality is awesome 🤩
Jun 12, 2026
Made the process very easy and was pressure free, it made
Made the process very easy and was pressure free, it made the car buying experience actually pleasant
Jun 11, 2026
Great people and service.
Great people and service. Really respectful people to work with. Garry was a genuine person and went above and beyond to assist me with any questions, concerns, and even saving my wallet! Erik was also very accommodating and extremely patient with me. I am grateful to have worked with such a great team!
Erik Bucchi
Business Manager
Jun 16, 2026
This was our Families 3rd Outback and we could not have
This was our Families 3rd Outback and we could not have asked for a better team to walk us through the process. Reinaldo & Erik not only listened to our endless questions, but at no time did we feel pressured, and that was the most important feeling, for us, when committing to such a large & important purchase. We have already recommended them to Family & Friends who are searching for a New Car. This Team is patient, professional, and thorough. A+++
Jun 12, 2026
I just bought my 3rd car from this dealership.
I just bought my 3rd car from this dealership. I think that says it all.
Jun 11, 2026
Great people and service.
Great people and service. Really respectful people to work with. Garry was a genuine person and went above and beyond to assist me with any questions, concerns, and even saving my wallet! Erik was also very accommodating and extremely patient with me. I am grateful to have worked with such a great team!
Jun 10, 2026
Committed to finding the right car for me and a monthly
Committed to finding the right car for me and a monthly payment that was manageable for me.
May 26, 2026
Rey was incredible, was very knowledgeable and made the
Rey was incredible, was very knowledgeable and made the process really easy. Definitely recommend working with him!
Jack Mitchell
Sales Manager
Jun 10, 2026
Committed to finding the right car for me and a monthly
Committed to finding the right car for me and a monthly payment that was manageable for me.
May 26, 2026
Rey was incredible, was very knowledgeable and made the
Rey was incredible, was very knowledgeable and made the process really easy. Definitely recommend working with him!
May 12, 2026
Very nice car buying experience.
Very nice car buying experience. Rey was great, very accommodating and not pushy at all.
Apr 26, 2026
What A Great Experience!
What A Great Experience!!! Went into Richard Lucas Subaru just to check out some options for a new vehicle. Walked in and was greeted by Zeke explained that we were shopping around for a new vehicle explained what we were looking for my wife fell in Love with the Subaru Forester that was in the showroom. And a few minutes later a deal was made that we were happy with. While the paperwork was being done the car was taken in the back to be cleaned up a bit. And a short while later we were driving a new Subaru Forester home. A big “ THANK YOU “ to Zeke, Jack , and Erik and all the people behind the scene who made this a very pleasant experience.
Apr 08, 2026
We had a great experience with Rey!
We had a great experience with Rey! He’s very knowledgeable of the Subaru brand. Purchasing the vehicle was smooth and stress-free.
Vinny Francis
Business Manager
Apr 05, 2026
Salesperson RJ S.
Salesperson RJ S. is friendly and accommodating. Well informed about the car, answered all of our inquiries, straightforward and did not use any pressure tactics. Gave us sufficient time to decide on our purchase.
Jan 29, 2026
My fourth Subaru from Richard Lucas.
My fourth Subaru from Richard Lucas. I always shop around before buying a car, I’ve consistently got great prices. Gurwinder always takes care of me.. In my opinion this is one of the best dealerships in the tristate area. I’m a very happy return customer. Top notch dealership!!
Jun 16, 2025
Fate got us together 3 years ago when i bought my first
Fate got us together 3 years ago when i bought my first Subaru. Outstanding AND friendly service made me come back Made me feel like family!
Jun 16, 2025
I went in looking for an extremely difficult to meet
I went in looking for an extremely difficult to meet request. John and his expertise made suggestions that led me in a direction I had not been considering, and I left extremely happy very smooth transaction quick and efficient. Would highly recommend.
Apr 28, 2025
Talked to Garry over the phone and negotiated the price.
Talked to Garry over the phone and negotiated the price. Set up an appointment and RJ handled the transaction at the dealership. A little slow getting all the documents signed, but overall a very smooth transaction. I would highly recommend Richard Lucas Subaru.
John Pujols
Sales Associate
Mar 17, 2026
Reinaldo was great, did not have the hassle which I had
Reinaldo was great, did not have the hassle which I had with other dealers in the past . For a first time customer, I was well pleased with the experience at Richard Lucas Suburu
Dec 22, 2025
We recently acquired a new Forester hybrid from Richard
We recently acquired a new Forester hybrid from Richard Lucas Subaru. We lost an earlier Forester in an accident and had to acquire a replacement quickly. Lucas made that possible. Working with Sales Consultant John Pujols, we were able to drive away in a wonderful new car in three days. If not for our busy schedules, it could have been even sooner! Lucas had exactly what we needed in stock; John made the paperwork simple, working with both DMV and our insurance company; and he patiently showed us the car’s many new features. We are very happy with our new Forester and the service plans we were able to get. We will certainly be having it serviced at Lucas. Thank you Lucas and John!
Oct 22, 2025
Very professional service with honest and fair pricing.
Very professional service with honest and fair pricing. Very simple buying experience with no gimmicks
Oct 06, 2025
I was extremely nervous about buying a new car.
I was extremely nervous about buying a new car. I decided to go to Richard Lucas Subaru because of the way they handled the sale of my son's Camaro 10 years ago. I walked into the dealer and was greeted by RJ Staton. He was very patient with me and walked me through the entire process. Everyone that I dealt with at Richard Lucas Subaru were very accommodating. Thank you RJ and the entire staff at Richard Lucas Subaru. I left with the satisfaction that I received the car that I wanted and at a great price. I will certainly recommend Richard Lucas Subaru to family and friends. Judy Leidner
Aug 01, 2025
After a very poor experience at another dealership, I
After a very poor experience at another dealership, I came to Richard Lucas and found nothing but professionalism, courtesy, and honesty. Everyone was wonderful to work with and particularly John Paul. I would recommend this dealership to anyone looking to purchase a Subaru.
John Rodriguez
General Sales Manager
Jun 16, 2026
Love this guy first and foremost very knowledgeable knows
Love this guy first and foremost very knowledgeable knows how to connect with customers.personality is awesome 🤩
May 26, 2026
Rey was incredible, was very knowledgeable and made the
Rey was incredible, was very knowledgeable and made the process really easy. Definitely recommend working with him!
Mar 12, 2026
Gary it s the man, friendly and nice person.
Gary it s the man, friendly and nice person. They have a family and nice sale managers too
Feb 03, 2026
Our salesman Rey was great to work with as was everyone
Our salesman Rey was great to work with as was everyone else we dealt with at Richard Lucas. Very good customer service and fair pricing.
Nov 24, 2025
He was very knowledgeable about the cars.
He was very knowledgeable about the cars. He made the buying experience a pleasure. I would recommend him to everyone who is looking to get a Subaru.
Cameron Samad
Sales Consultant
Apr 23, 2026
From the time my wife and I pulled into the lot, we were
From the time my wife and I pulled into the lot, we were met by friendly people. We were not swamped by hungry sales people, but by people that were interested in helping us find a vehicle that met our needs. We had an appointment to meet with a gentleman named Karan. Karan's friendly smile and warm greeting was reassuring and having been in the car sales business, I legitimately felt that Karan was more interested in "helping" us find a car that met our needs instead of just trying to make a sale. Having done some homework on the Subaru brand, we had questions about three different models. Karan answered our questions and offered to show us each model and even test drive each one. He knew we would take a lot of his time, but he never displayed any sign of impatience. We did test drive two of the three vehicles during which he explaind all of the features each model offered and demonstrated them as well. Once we decided we had our questions answered, Karan even suggested we go into the break room, have a free cup of coffee or hot chocolate and decide what we would like to do next. We decided on a model and what features (bells and whistles) we wanted and went to discuss this with Karan. Again, he patiently went over each item and answered the extra questions we had. Then came the part everyone dreads! We talked price. Karan explained the Richard Lucas pricing method. We asked questions, suggested a different price. He talked to whomever it is in the dealership that authorizes price negotiations and we settled upon what my wife and I as well as the dealership felt was a fair and equitable price for the vehicle we wished to purchase. It was amazingly easy to deal with Karan! Now we went to see the finance manager, Eric. As stated, having been in the car business, I knew Eric had extra items to sell and I wondered how Eric would approach this. Eric started by going over the vehicle we selected, explaining the contract and answering all our questions. He then interjected some add ons available, explaining them and the benefits each had to offer. Not in a pushy way, but in a way that made us feel comfortable talking to him. He again took his time to answer our questions and even suggested we take a less costly item that would meet our needs equally as well as the item I wanted to take. We discussed his suggestion, came to a decision, and my wife and I are now the HAPPY owners of a Subaru Forester!!! Our experience dealing with Karan and Eric was in a word, delightful!!! We never felt pressured or rushed. Both Karan and Eric were professional, knowledgeable, and personable. Once, when Karan was not sure about an item, he took the time to go get the answer. My wife and I had a truly amazing experience dealing with Karan and Eric! We most definitely recommend anyone looking to purchase a Subaru, contact Richard Lucas Subaru in Avenel, NJ and ask to work with Karan and Eric! It will be well worth your time to do so!!!
Jan 29, 2026
My fourth Subaru from Richard Lucas.
My fourth Subaru from Richard Lucas. I always shop around before buying a car, I’ve consistently got great prices. Gurwinder always takes care of me.. In my opinion this is one of the best dealerships in the tristate area. I’m a very happy return customer. Top notch dealership!!
Jan 17, 2026
Rey listened to us carefully and got what we really need,
Rey listened to us carefully and got what we really need, and offered us the best car&service. We appreciate everything he did, and we really love the car so far!
Feb 08, 2025
my sales experience was excellent.
my sales experience was excellent. no high pressure tactics. they did not push add ons like extended warranties or window etching.
Feb 05, 2025
2025 Crosstrek Premium purchased 1/18/2025 I cannot
2025 Crosstrek Premium purchased 1/18/2025 I cannot list enough accolades for Richard Lucas Subaru. The level of care, patience, knowledge & attentiveness the staff has shown was amazing. I've been back & forth a few years researching autos, including the Subaru. Finally decided on a 2025 Crosstrek Premium. She's an absolute Beauty, amazing vehicle. Cameron, my Salesman, and Mike (Business Manager) did everything possible to make it a smooth, cost saving, friendly & accommodating experience. They discounted in most every category of what I chose to add on, which was a lot! This goes above & beyond any other Subaru dealership or other car manufacturer that I've been to. No gimmicks, no fees, no surprises at last minute signing! My profession being a Buyer / Purchase Mgr for many years has given me good insight to negotiation & sales. With the Richard Lucas crew, nothing much was left for me to arbitrate. They have more than met every "customer best interest" criteria to buying a new car during these times. Like I said, cannot say enough positive things about Richard Lucas Subaru of Woodbridge. I highly recommend to anyone looking into a Subaru, GO TO RICHARD LUCAS dealership. 😊. Camille Ullo. Staten Island, NY
George Lucas Jr.
General Manager
Sep 28, 2023
UNPROFESSIONAL, IRRESPONSIBLE RUBBISH PEOPLE TO DEAL
UNPROFESSIONAL, IRRESPONSIBLE RUBBISH PEOPLE TO DEAL WITH. THERE IS NO COORDINATION OF STAFF STARTING WITH RECEIPTIONIST TO FINANCE OFFICIAL. NO ONE DEAL WITH THE CUSTOMER RESPONSIBLY, ETHICALLY. THEIR BEHAVIOR IS RUDE. NOT KEEPING THE PROMISES OF THE CONTRACT
Jul 15, 2023
Great sales team even better service department never any
Great sales team even better service department never any hassle in and out as promised!
Feb 08, 2023
Outstanding service, always looking to help you.
Outstanding service, always looking to help you. Clean dealer and after 3 vehicles Ivan recommend them
Nov 18, 2022
Working with Mike Provolon is always a pleasure.
Working with Mike Provolon is always a pleasure. He is responsive and knowledgeable. From 2-10, I would give him an 11.
May 24, 2022
This is my second car from Lucas Subaru.
This is my second car from Lucas Subaru. It will not be the last time I purchase a car there because of the quality of the service and friendliness of the whole staff. The cars are amazing. We all know that. But your purchase experience can be different from place to place. Not here. Always helpful and on point
Jason Isidoro
Service Manager
May 26, 2026
Rey was incredible, was very knowledgeable and made the
Rey was incredible, was very knowledgeable and made the process really easy. Definitely recommend working with him!
May 01, 2026
Rey was great!
Rey was great! He had good reviews and lived up to it. He was kind and professional and conferred with my son on the phone to ensure I got what I wanted at the price I could afford.
Jan 29, 2026
My fourth Subaru from Richard Lucas.
My fourth Subaru from Richard Lucas. I always shop around before buying a car, I’ve consistently got great prices. Gurwinder always takes care of me.. In my opinion this is one of the best dealerships in the tristate area. I’m a very happy return customer. Top notch dealership!!
Jun 29, 2024
I would like to thank Jason Isidore service manager &
I would like to thank Jason Isidore service manager & Bill Powell for going above and beyond with an issue with my 2022 Outback they took my concern and investigation led to them to program my drivers side mirror not tilting down in reverse I believe they should be recognized for outstanding customer service and would recommend them to everyone Robert Jenkins
Jun 14, 2024
This is our 3rd Subaru.
This is our 3rd Subaru. 2nd time purchasing from Richard Lucas. Salesman, Nick Grippi, made this purchase very pleasant. Due to our schedule, Nick was also very accommodating. Nick understood we wanted more than just a vehicle, we wanted something strong to play with. It was a pleasure doing business with Nick and the rest of the staff. We love our new Ascent!
Zeke Farraj
Sales Consultant
Apr 26, 2026
What A Great Experience!
What A Great Experience!!! Went into Richard Lucas Subaru just to check out some options for a new vehicle. Walked in and was greeted by Zeke explained that we were shopping around for a new vehicle explained what we were looking for my wife fell in Love with the Subaru Forester that was in the showroom. And a few minutes later a deal was made that we were happy with. While the paperwork was being done the car was taken in the back to be cleaned up a bit. And a short while later we were driving a new Subaru Forester home. A big “ THANK YOU “ to Zeke, Jack , and Erik and all the people behind the scene who made this a very pleasant experience.
Mar 22, 2026
No pressure, fair price, salesman Zeke was a nice guy and
No pressure, fair price, salesman Zeke was a nice guy and very accommodating and pleasant.
Mar 02, 2026
Our salesman, Zeke Farraj, was great to work with when
Our salesman, Zeke Farraj, was great to work with when buying my first Subaru. He was excellent in helping us through the process of buying a new car and making sure we were with our choice. I would highly recommend him.
Nick Latronico
Service Manager
May 26, 2026
Rey was incredible, was very knowledgeable and made the
Rey was incredible, was very knowledgeable and made the process really easy. Definitely recommend working with him!
May 01, 2026
Rey was great!
Rey was great! He had good reviews and lived up to it. He was kind and professional and conferred with my son on the phone to ensure I got what I wanted at the price I could afford.
Apr 14, 2026
Such an amazing & efficient experience here.
Such an amazing & efficient experience here. I felt taken care of every step of the way!
RJ Staton
Sales Consultant
Apr 15, 2026
Mr. Staton was patient and listen attentively to what we
Mr. Staton was patient and listen attentively to what we wanted. He knowledgeable about the vehicle we preferred and assisted us in understanding the Subaru "HYBRID " models. It took a while for to seal the deal due to a family tragedy, but when we return to Richard Lucas Subaru RJ was sympathetic and willing to assist...picking up where we left off. The experience was like no other Subaru dealership I visited in my quest of the Autumn Green - Brown Leather Subaru Forester Touring HYBRID . My family and I are very pleased! Thanks Richard Lucas Subaru -Woodbridge for the great customer service!!
Apr 05, 2026
Salesperson RJ S.
Salesperson RJ S. is friendly and accommodating. Well informed about the car, answered all of our inquiries, straightforward and did not use any pressure tactics. Gave us sufficient time to decide on our purchase.
Alex Acevedo
Internet Sales Consultant
Jun 22, 2026
Rey, my salesman could not have been any better.
Rey, my salesman could not have been any better. Treats his customers very well. As did the other employees I dealt with at the dealership. I had a very pleasant experience.
Edward Francis
Business Development
Sep 11, 2024
My son-in-law found my car at Richard Lucas Subaru.
My son-in-law found my car at Richard Lucas Subaru. I contacted them. They got back to me right away. I asked the communicate via text and get me pricing for finance and cash. They provided me with exactly what I asked for. They were the best price I found. I went down and in under two hours got everything done and drove home with my new Crosstrek. Everyone was fantastic that I dealt with! I would highly recommend the dealership for a very straightforward and pleasant and professional car buying experience.
Aaliyah Jemmot
Internet Sales Consultant
Jun 24, 2026
Garry was very helpful, knowledgeable, and efficient.
Garry was very helpful, knowledgeable, and efficient. Could not ask for a better buying experience. He was easy to work with throughout the process.
kenny marke
Customer Relations Manager
Jan 29, 2026
My fourth Subaru from Richard Lucas.
My fourth Subaru from Richard Lucas. I always shop around before buying a car, I’ve consistently got great prices. Gurwinder always takes care of me.. In my opinion this is one of the best dealerships in the tristate area. I’m a very happy return customer. Top notch dealership!!
David Thal
Sales Consultant
Jun 28, 2026
Dave was great helping me get the vehicle a I wanted,
Dave was great helping me get the vehicle a I wanted, and more importantly helping me get the insurance issues straightened out when the insurance company made an error!