What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Richard Lucas Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Woodbridge Animal Shelter
Woodbridge Township Schools
 Subaru Love Promise Heart

Love Promise Stories from Richard Lucas Subaru

Subaru and Richard Lucas Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru delivers warmth to RCINJ  –  MIchelle e

On June 6th, Richard Lucas Subaru employees enjoyed delivering blankets of warmth and hope to patients at Rutgers Cancer Institute of NJ hospital. These blankets let the patients know that Subaru employees and customers are thinking about them and support them. All the patients loved them and were very appreciative.

Blanket Donation to Cancer Patients  –  Lauren K

The Subaru Love Promise Campaign recently delivered blankets to our oncology patients currently in treatment. The patients were so grateful for the warm gesture and remarked how nice it is to know that people care. Thank you Subaru for sharing the love with our patients!

Delivering Warmth to Rutgers Cancer Institute  –  Michelle E

Richard Lucas Subaru employees delivered warmth through a blanket donation to Rutgers Cancer Institute of NJ on July 26th. The donation was very much appreciated from the hospital staff and said how much it will mean to their patients. One hospital employee in particular mentioned that thoughts and notes from strangers often has the greatest impact on them. It is without doubt that the employees and customers of Richard Lucas Subaru are supporting the patients at Rutgers Cancer Institute of NJ.

Thank you Richard Lucas Subaru!  –  Jennifer P

Richard Lucas Subaru generously donated school supplies to my school, Menlo Park Terrace. Each classroom received many supplies that included notebooks, scissors, markers, crayons, and more! Thank you once again Richard Lucas Subaru! You all are the best! =)