What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Richard Lucas Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Woodbridge Animal Shelter
Woodbridge Township Schools
 Subaru Love Promise Heart

Love Promise Stories from Richard Lucas Subaru

Subaru and Richard Lucas Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru delivers warmth to RCINJ  –  MIchelle e

On June 6th, Richard Lucas Subaru employees enjoyed delivering blankets of warmth and hope to patients at Rutgers Cancer Institute of NJ hospital. These blankets let the patients know that Subaru employees and customers are thinking about them and support them. All the patients loved them and were very appreciative.

Blanket Donation to Cancer Patients  –  Lauren K

The Subaru Love Promise Campaign recently delivered blankets to our oncology patients currently in treatment. The patients were so grateful for the warm gesture and remarked how nice it is to know that people care. Thank you Subaru for sharing the love with our patients!

Delivering Warmth to Rutgers Cancer Institute  –  Michelle E

Richard Lucas Subaru employees delivered warmth through a blanket donation to Rutgers Cancer Institute of NJ on July 26th. The donation was very much appreciated from the hospital staff and said how much it will mean to their patients. One hospital employee in particular mentioned that thoughts and notes from strangers often has the greatest impact on them. It is without doubt that the employees and customers of Richard Lucas Subaru are supporting the patients at Rutgers Cancer Institute of NJ.

Thank you Richard Lucas Subaru!  –  Jennifer P

Richard Lucas Subaru generously donated school supplies to my school, Menlo Park Terrace. Each classroom received many supplies that included notebooks, scissors, markers, crayons, and more! Thank you once again Richard Lucas Subaru! You all are the best! =)